New 5,336-square-foot financial center adds to growing business investment at the region’s most-visited power center
THE WOODLANDS, TX (November 9, 2026) — Signorelli, one of Texas’ largest privately held real estate development companies, announces today that Frost Bank, a subsidiary of Cullen/Frost Bankers, Inc. (NYSE: CFR), has broken ground at Valley Ranch Town Center, marking its first location in New Caney, Texas. The 5,336-square-foot financial center adds to the growing roster of retail, dining, entertainment and service businesses joining this 1,400-acre mixed-use destination in northeast Montgomery County.
Spanning 1.5 million square feet, Valley Ranch Town Center is 97 percent leased and attracts nearly 12 million visits annually, according to Placer.ai, making it Greater Houston’s most-visited power center. Its continued momentum is strengthened by Montgomery County’s ranking as one of the nation’s fastest growing counties, adding more than 160,000 residents between 2020 and 2025, according to the U.S. Census Bureau.
Frost Bank joins more than 100 businesses currently operating at Valley Ranch Town Center, one of four districts in the Valley Ranch master plan.
“Frost Bank’s decision to establish its first New Caney location at Valley Ranch speaks to the growth of this market and the strength of what we’re building here,” said Greg Wattson, senior vice president of commercial development at Signorelli. “As more families and businesses make this area home, we’re focused on attracting the services, employers and destinations that support that growth and make Valley Ranch their first choice.”
Located at 21276 US Highway 59, the new financial center will expand access to banking and financial services for residents, businesses and the surrounding community. The branch is designed to offer in-person and online banking services, including personal, small business and commercial banking, checking and savings accounts, loans and investment services. Details about the anticipated opening will be announced as construction progresses.
The groundbreaking ceremony was held on November 4, with Signorelli and Frost Bank leaders in attendance.
“New Caney is one of the fastest-growing communities in our region, and we’re excited to offer our services here,” said Richard Mann, Houston region president for Frost Bank. “Breaking ground today is the first step toward bringing the Frost experience to our new neighbors in New Caney and East Montgomery County, and we look forward to being part of this community for many years to come.”
Founded in San Antonio in 1868, Frost Bank operates more than 200 financial centers across Texas.
Building on Valley Ranch’s Momentum
Frost Bank’s arrival is part of the continued commercial expansion of Valley Ranch, where Signorelli is developing a vibrant mix of shopping, dining, entertainment, residential and essential services to serve northeast Montgomery County’s growing population.
Several major projects are advancing across the development, including a new 210,000-square-foot convention center in the Entertainment District, the seventh largest in Texas, is slated to open in December 2026; the 114-acre Marketplace District, featuring the planned Village Green shopping and dining hub; the 55-acre Commerce District, anchored by a 125,000-square-foot H-E-B grocery store, with 700,000 square feet of office, multifamily, hospitality, dining and retail; and the 328-acre Azalea District, featuring the development’s final single-family residential phase and bringing more health and wellness offerings.
Together, these projects strengthen Valley Ranch’s position as a regional destination for commerce, entertainment and everyday services. The development encompasses 2.55 million square feet of retail, office, entertainment, restaurant and mixed-use development, complemented by more than 2,000 single-family homes and 1,000 multifamily residences.
The East Montgomery County Improvement District (EMCID) continues to partner with Signorelli to advance economic development, infrastructure investment and business recruitment throughout the region.
To learn more about Valley Ranch, visit www.valley-ranch.com.
About Signorelli
Founded in 1994, Signorelli is one of Texas’ largest privately held, vertically integrated real estate investment and development companies. Bringing an entrepreneurial mindset to every opportunity, Signorelli’s market-making model combines creative problem-solving with capabilities spanning acquisition, planning, development, leasing and long-term ownership to unlock the potential of land.
Its portfolio includes Valley Ranch, Austin Point and Firefly, and signature mixed-use master-planned destinations shaped by a bold vision for Texas growth. Its homebuilding division, First America Homes, builds on that vision with thoughtfully designed homes that elevate everyday living across Austin, Dallas, Houston and San Antonio. Guided by a commitment to delivering long-term value, and more than three decades of Texas market expertise, Signorelli creates places that attract investment, drive economic opportunity and bring people and businesses together. Learn more at www.signorellicompany.com or connect with us on LinkedIn.
